Happi Trails Instagram Advertisement

This instagram ad was created for a camping company as an independent branding project. It features the logo, which is a smiling hammock tied to two trees, a brand color palette of greens and oranges, and a photograph that reflects the brand values and target audience. It also has an enticing message and copy to get people active and outdoors that will draw the audience to their brand.

Typography: Berkshire Swash Regular and Helvetica.